If you are looking for some fresh ideas to get your student recruitment videos up to date, read on. You’ll find 5 types of videos that will work well in capturing the attention of today’s college-bound students.
1. Introduction Video – Who We Are
An introduction video is a great way to introduce your school and what it has to offer. This type of video works best when combined with an interview from one or more members of the administration as well as current students. An advantage to this type of student recruitment video is that it shows prospective students exactly who you are and what you have to offer. It can be very personal.
2. Student Life Video – What We Do
A student life video focuses on showing what life at your school is like through interviews with students, teachers, and administrators. This type of recruitment video works best when it shows a variety of aspects of campus life: academics, social, cultural, and athletic events. An advantage to using this type of video is that it makes you stand out from the rest of the pack by showing how truly unique your school is. It also helps to get prospective students excited about attending your school!
3. Student Success Video – What We Achieve
A student success video shows what kind of results others have achieved while attending your school. This type of video can be about any number of things: students who were able to land jobs after graduation, students who started their own business and became self-sufficient, etc. An advantage to using this type of recruitment tool is that it shows prospective students the results they can achieve after attending your college or university and how your school can help them reach their goals and be successful.
4. Campus Tour Video – Where We Are
A virtual tour of colleges shows prospective students what life is like at your college or university through a series of on-campus footage and interviews with those who know best: current students, faculty, and administrators. This type of recruitment video works best when it features a mix of interviews and on-site footage in order to give students a sense of what life is like at your school. This type of video is also perfect for parents who want to see what their students can expect if they attend your college or university.
5. Promotional Video – Why We Are the Best Choice
A promotional video is used to convince prospective students that your school is the best fit for them by showing all of the reasons why you are better than other schools. This type of recruitment video works best when it features interviews with current students, faculty, administrators, and alumni who can give their honest feedback about what makes your college or university special.
We’ve outlined 5 types of videos you can use for student recruitment, but the most important aspect is to understand Why Leveraging Engaging Video Content in Your Recruitment has been creative and produce content that will resonate with your audience.